![]() Leverage the Mid-Autumn and Golden Week combo Notable cities offering mooncake businesses include New York 6, Los Angeles 7, London 8, Paris 9, and Sydney 10 – all catering to not just the growing Chinese communities at their doorsteps, but also the increasing amount of tourists from China visiting these travel hotspots. Mooncakes are becoming ever more popular internationally as well, thanks to scores of Chinese who now live or study overseas. And with 290 registered producers in Maoming – China’s mooncake capital in Guangdong province – mooncakes are a big business indeed in China, which was worth a whopping Â¥2 billion last year alone. ![]() In fact, many Chinese businesses will also place large orders of mooncakes to give as gifts to customers and employees. Today, beyond the familial custom of eating mooncakes while moon gazing, mooncakes also play a vital role in cultivating guanxi (relationships).Ī trademark Chinese tradition, on the days preceding the festival, is to give mooncake gifts as an expression of well wishes to friends, family, and clients. New twists on the traditional mooncake today include honey grapefruit 3, peanut butter snowskin, pink jelly dragonfruit 4, and Haagen-Dazs ice-cream flavoured mooncakes. Mooncakes nowadays are also changing to reflect the many changes occurring in China’s consumer base, particularly as Chinese tastes evolve to incorporate cuisines from all over the world. For example, mooncakes popular in Guangdong province can feature a savoury version instead, which combines melon seed paste, ham, chicken, roast pork, and mushrooms. That said, there are numerous variations across China, reflecting the diverse tastes and cuisines that spans across the vast land of the Middle Kingdom. #Happy midautumn festival in chinese skinTraditionally, mooncakes consist of a doughy pastry skin encasing one (or up to four!) salted egg yolk(s) secreted within a filling of lotus seed paste or red bean paste. #Happy midautumn festival in chinese fullWith its round shape to emulate the full moon, traditional mooncakes are the embodiment of family togetherness.Įven the salted egg yolk embedded in the center of the mooncake is said to represent the Mid-Autumn full moon, due to its similar reddish-orange color. This is why mooncakes – or “Yuè BÄng” (月饼) – are a timeless and popular custom with Chinese. ![]() ![]() 1Ĭhinese believe the full moon symbolises completeness, harmony, and family unity – and the Mid-Autumn full moon traditionally appears bigger and brighter on this night due to its closer proximity to earth. One of the most important Chinese festivals that celebrate family reunion and unity, the Mid-Autumn Festival is when family and friends will gather from near and afar for a reunion dinner and worship the autumn full moon, as well as give thanks for their successful harvest on this auspicious occasion. Did you know? The Mid-Autumn Festival – known as ‘ZhÅng QiÅ« Jié’ (ä¸ç§‹èŠ‚) in Chinese – is also commonly referred to as the Mooncake Festival by some ![]()
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